Standard shelf-ready packaging has improved the efficiency of stacking supermarket shelves. But it’s far from perfect.
Current shelf-ready boxes need a knife to open, which is slow and potentially unsafe. Or they have tear-away perforated sections that compromise the structure’s strength, leave messy edges and sometimes don’t work at all.
This devalues the product and damages the store brand.
The solution is Simpull.
It's easy to use and super quick. Simpull Shelf-Ready is a clever perforation formation that allows a taped up box to be opened with just one hand. By removing the need for a knife, the Simpull Shelf-Ready box:
Allows instant access to save time and money
Eliminates accidental knife damage to contents
Prevents the risk and cost of knife injuries
“Australia’s favourite” chocolate biscuit needs a solution for their shelf-ready packaging.
The current design relies on perforated sections to be slowly and carefully torn away by supermarket staff. However, even with good intentions, the perforations often fail the staff who then spend extra time tidying up the edges, or instead resort to using a knife from the start and only follow the perforations as a guide. This leads back to knife injuries, damaged product and wasted time and money.
Simpull Shelf-Ready has solved it. It’s quick and easy to open without tear-away sections or the need for a knife, and leaves the box neat and tidy. Market testing has shown the small change over to Simpull Shelf-Ready will make a big impact on the chocolate biscuits with a 22% increase in perceived value of the product, benefiting both the supplier and supermarket.
It’s like a magician’s sleight of hand. Simpull Shelf-Ready quickly separates the tape from the cardboard in one clean move without damaging the box or contents. Combined with its independently tested structural integrity, the Simpull Shelf Ready box:
Leaves no torn or messy edges for a higher perceived value
Improves recyclability to help meet sustainability requirements
Delivers contents as securely as a traditional box
Remarkably simple to implement into existing production lines, the patented Simpull Shelf Ready box easily provides a better experience for all, while helping meet sustainable packaging regulatory obligations such as the Australian Packaging Covenant.